Brand Management
Cindy Sawyer, Marketing Specialist
I have honed my expertise in enhancing and rejuvenating brands by leveraging the compelling force of storytelling and strict adherence to brand guidelines. Consistency is crucial in accurately representing an organization's brand identity. A notable achievement in my career was leading a comprehensive brand refresh for CAPS, a child abuse prevention service, which underscored the impactful role of cohesive branding in an organization's success.
I have honed my expertise in enhancing and rejuvenating brands by leveraging the compelling force of storytelling and strict adherence to brand guidelines. Consistency is crucial in accurately representing an organization's brand identity. A notable achievement in my career was leading a comprehensive brand refresh for CAPS, a child abuse prevention service, which underscored the impactful role of cohesive branding in an organization's success.
CAPS Brand Refresh
In my role as a marketing specialist at CAPS, I had the fantastic opportunity to lead the process of a brand refresh. I worked closely with our leadership team to develop a new image that more accurately represented the mission as a prevention service. Our goal was to create a clear distinction between CAPS and intervention services such as CPS.
I coordinated efforts to ensure that all elements were aligned and accurately reflected the organization's vision. We partnered with the creative agency, Taig Marks, to steer the project and conducted internal and external surveys to capture valuable insights. I also made it a point to meet with every department at CAPS to review their digital and print assets, identifying what needed to be updated to the new brand. While I didn’t design every piece showcased in my portfolio, I played a key role in bringing the new brand to life. Vala was brought on to design the logo and website, and once we finalized the design and color scheme, I led the updates across all assets. This included crafting new brochures and print materials that aligned with CAPS' refreshed brand. |