"The free email newsletter is one of the most effective sales and marketing tools available. Every single professional author with a decent email list knows that it more reliably sells a book (or services or a class) than social media." ~ Jane Friedman
I'm super excited to kick off a blog series, "A Guide to Smart Email Strategy for Authors", dedicated to one of the most powerful tools in an author's arsenal: the newsletter. Whether you're just starting out or looking to revamp your current newsletter, this series is for you!
We'll dive into why having a newsletter is a game-changer for authors, offering personal connections with readers, continuous engagement, valuable feedback, and effective marketing strategies. Plus, we'll share practical tips and tricks to make your newsletter stand out.
Why are newsletters are super important in marketing these days?
Introducing My Newest Passion Project
Hey there, friends! I'm super excited to give you a behind-the-scenes look at my newest creation—a nonfiction picture book all about the intriguing world of extinct birds.
Mixing Up My Illustration Game
I'm trying something totally new in illustration. New to me, at least. I've ventured into a hybrid approach that's a great mix of AI, Photoshop, and Canva. I am learning a lot about AI while satisfying my creative itch.
Hey there, fabulous kidlit wordsmiths! When it comes to writing your stories, do you ever stop and ponder about the rad idea of including characters with mental and physical disabilities? It's time to kickstart those creative gears and bring a whole new level of diversity to our pages.
These kids are superheroes-in-the-making with unique challenges, who often have a hard time finding characters they can relate to in our books. Whether we're crafting stories specially for them or featuring their remarkable selves, let's whip up narratives that make their hearts leap and shout, "Whoa, that's amazing!"
Checking Out the Competition
The benefits of AI platforms that are surfacing is overwhelming. There’s so much excitement about what they can do and how fast they can do it. But as a writer, I can’t help but wonder. Can they do as well as a real author when it comes to writing a children’s book? Will AI some day replace writers and illustrators?
As a marketing person, I always like to check out my competition. Concerned about AI’s ability to replace me in both speed of writing and cost to employ, I had to try it out.
I did a little digging and found a few how-to videos that show how you can write and illustrate a book within minutes using AI, slap it on KDP, and make millions overnight.
Sure, why not?
Cindy Lynn Sawyer is a KidLit writer with a passion for helping kids to G.L.O.W. from the inside out, and to help other children's writers on their path to publication.