Cindy Sawyer, Marketing Specialist
I specialize in strengthening and revitalizing brands through the power of messaging, particularly storytelling, and adhering to an organization's brand guidlines. Uniformity is key when representing an organization's brand. One of the highlights of my career was spearheading a brand refresh for CAPS, a child abuse prevention service.

CAPS Brand Refresh

In my role as a marketing specialist, I had the pleasure of working with CAPS to refresh their brand, working closely with the leadership team to craft a new image that more accurately reflects the organization's mission as a prevention service. Our goal was to create a clear distinction between CAPS and intervention services such as CPS.

My responsibilities included overseeing the entire project, ensuring that all aspects were well-coordinated and aligned with the organization's vision. I worked with the creative agency, Taig Marks, to guide the process and conducted surveys to gather valuable insights. In addition, I personally met with every department at CAPS to take stock of their digital and print assets, determining what needed to be updated in line with the new brand.
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While I did not design all of the assets showcased in my portfolio, I played a crucial role in bringing the new brand to life. Vala was brought on board to create the logo and website, and once we had settled on the design and color scheme, I took the reins in updating all assets. This included creating new brochures and other print media that reflect CAPS' updated brand.
I am proud of the work we accomplished and the positive impact it has had on the organization, helping to solidify CAPS' identity as a leader in child abuse prevention.