Marketing Campaigns
Cindy Sawyer, Marketing Specialist
As a marketing specialist, my goal is to find the core narrative from a message and build comprehensive marketing campaigns around it. My approach is deeply rooted in storytelling, which allows me to create impactful content that resonates and engages audiences. Once I've identified the central story, I develop a range of assets tailored to effectively reach the target demographic. This includes digital assets such as newsletters, website updates, social media posts, and videos. I also pair the message with essential printed materials like mailers, press releases, flyers, and outbound articles.
As a marketing specialist, my goal is to find the core narrative from a message and build comprehensive marketing campaigns around it. My approach is deeply rooted in storytelling, which allows me to create impactful content that resonates and engages audiences. Once I've identified the central story, I develop a range of assets tailored to effectively reach the target demographic. This includes digital assets such as newsletters, website updates, social media posts, and videos. I also pair the message with essential printed materials like mailers, press releases, flyers, and outbound articles.
ADEC's "I Can" Campaign
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In honor of Developmental Disabilities Awareness Month, I spearheaded the "I Can" campaign during my time at ADEC to spotlight the incredible capabilities of individuals with developmental disabilities. Recognizing the continual need for a shift in societal perception, this campaign aimed to emphasize what these amazing individuals can accomplish, rather than what they can't. I meticulously curated a blend of written content, visually striking social media graphics, and engaging videos to serve as the backbone of our messaging.
The heart of the campaign was a series of videos featuring ADEC clients showcasing their skills, passions, and talents. By sharing real stories and genuine emotions, the "I Can" campaign was created to resonate with our community. It served as a poignant reminder that given the right support, direction, and opportunities, individuals with developmental disabilities can achieve remarkable things. It was a humbling and fulfilling experience to develop and manage a campaign that truly made a difference.
"I Can" Videos
The heart of the campaign was a series of videos featuring ADEC clients showcasing their skills, passions, and talents. By sharing real stories and genuine emotions, the "I Can" campaign was created to resonate with our community. It served as a poignant reminder that given the right support, direction, and opportunities, individuals with developmental disabilities can achieve remarkable things. It was a humbling and fulfilling experience to develop and manage a campaign that truly made a difference.
"I Can" Videos
Meet Jacob Meet Aleesha Meet Damion Interview with Usha
CAPS: Employee Testimonial Video
The heartfelt testimonials in this video offered viewers an unfiltered glimpse into the supportive work environment, meaningful engagements, and opportunities for career growth at CAPS. The employees' sincere passion for their work and their alignment with the company’s mission was palpable in each segment.This video was created to serve as an impactful recruitment tool that showcased what it's like to work at CAPS. Recognizing the importance of authentic storytelling, I orchestrated the process—from conceptualization to execution. I coordinated interviews with current employees, thoughtfully curating questions in advance to help them articulate their genuine experiences at CAPS. To ensure high production quality, I enlisted the services of Michiana Video.
#WINSday: Small Messages with Impact
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